The universe is designed around the concept of exchange. To live on this planet, everything and everyone must give in some way. You have to bring something to the table. In business, that’s the rule. However, there’s yet another level to this.
The master coach, Anthony Robbins, explains it this way, “…The secret of wealth is simple: Find a way to do more for others than anyone else does. Become more valuable. Do more. Give more…And you will have the opportunity to earn more…”
The ‘profit-only’ focus of business is now obsolete. Giving has now taken center stage. These days, it’s wise to structure your profit-making ideas on the foundation of giving. It’s a strong sign that you care about your customers.
As we advance in time, businesses have realized the need to understand giving in order to stay profitable. Generosity has increasingly become part of marketing strategy.
So, what’s your plan? How have you incorporated giving into your business model? If you’ve not, can you think of ways to do it? Free enlightening content, free product trials, do some good in the community – any expression of genuine care would work.